Advising leaders of high-growth companies on strategic communications to engage their audiences, build trust and elevate their brand.

  • I provide strategic communications counsel to high-growth company leaders and their teams. My expertise covers PR strategy, announcements, issues management, and messaging development. I also guide agency selection and support internal hiring to build robust communications teams.

  • I develop impactful strategies to protect and enhance your brand's reputation. My proactive approach ensures you capture attention on your terms and manage it effectively when needed. I also provide round-the-clock crisis management to swiftly address potential threats, maintaining positive public perception and fostering long-term trust with your audience.

  • My award-winning campaigns propel brands beyond traditional media into emerging channels. By merging consumer insights with creative ideas, I create multi-channel strategies that grow audiences and forge trusted connections. From social media to traditional platforms, I ensure your brand stands out and leaves a lasting impact.

  • I craft data-driven narratives that align with your business, policy, and reputational goals. By analysing market trends and consumer behaviour, I create compelling stories that resonate with your target audience. My narratives are strategically designed to influence opinion, drive policy changes, and enhance your brand's reputation.

  • I equip founders and executives with the skills to excel in challenging interviews and presentations. My personalised training sessions focus on practical skill development, including message delivery, crisis management, and public speaking. You'll leave confident and prepared for any media interaction or speaking engagement.

  • I shape executive narratives through impactful thought leadership across earned, owned, and paid media channels. By crafting personalised strategies, I position you as an industry leader. I identify optimal platforms, create engaging content, and leverage media opportunities to enhance your visibility and influence, aligning with your business goals.

  • Leveraging trusted media relationships, I help clients lead news agendas and engage in meaningful conversations. By staying ahead of industry trends, I position you at the forefront of discussions. My services include strategic media outreach and press release development, ensuring your message reaches and resonates with the right audience.

Here are specific scenarios where I can provide strategic counsel:

  • Develop a Comprehensive Communications Plan: Create a tailored strategy to drive growth and enhance brand visibility, unlocking your business's full potential.

  • Prepare for and Manage Crises: Craft a crisis communication playbook and guide your leadership through real-time issue resolution.

  • Position Executives as Thought Leaders: Establish your C-suite as respected voices in your industry through strategic positioning.

  • Evolve Brand Narratives: Shape your brand story to ensure consistent and impactful messaging as your company grows.

  • Navigate Regulatory Communications: Provide strategic guidance on communicating complex regulatory changes to various stakeholders.

  • Coach Spokespeople: Offer one-on-one training for executives facing high-stakes media interviews or public speaking engagements.

  • Measure Communications Effectiveness: Advise on selecting and implementing appropriate metrics to evaluate the impact of your communication efforts.

  • Enhance Investor Relations: Refine messaging and presentation strategies for investor meetings, funding rounds, or financial announcements.

  • Structure Communications Teams: Assess your needs and design an optimal team structure to support your business goals.

Whether you're an emerging startup or an established brand, I'm ready to elevate your strategic communications. Let's discuss your specific challenges.

HOW I CAN HELP

  • Phil is an exceptional communications consultant. He navigates complex corporate and public policy issues efficiently, and crafts clear strategies and impactful messaging to protect and enhance a brand’s reputation. I highly recommend him to any organisation seeking strategic communications counsel.

    Head of APAC Communications | OpenAI

  • Phil offers expert knowledge in a highly accessible manner. He dedicates time to thorough preparation before media training, ensuring a solid foundation for delivering key messages. I highly recommend him to anyone seeking to build confidence for interviews and speaking engagements.

    General Manager, UK & Northern Europe | Airbnb

  • Phil’s guidance and direct feedback were invaluable in helping me refine my skills as a spokesperson, resulting in a dramatic improvement in my performance. Phil's exceptional work ethic, strategic mindset, and ability to forge strong relationships with media partners make him an invaluable asset to any organisation. He consistently goes above and beyond to deliver outstanding results and is a true pleasure to work with.

    Chief Economist | Ray White

Hi, I'm Phil, a strategic communications consultant with over 15 years of experience in technology and media. I specialise in corporate communications, crisis management, and reputation building for both established market leaders and ambitious start-ups.

My experience includes leading multi-market communications teams for global tech giants like Airbnb across Australia, New Zealand, the UK, Northern Europe, and Middle East Africa. I excel at navigating brands through challenging times, driving positive awareness, and developing comprehensive communication strategies that align with business objectives.

Check the credentials on LinkedIn

ABOUT ME